Hello and welcome! I’m Anne, the creative spirit behind CraftAndCherish.com — a brand built with love and purpose, alongside my husband and our daughter, in June 2024.
Our journey into junk journaling and scrapbooking began with a shared desire to capture life’s moments — not just in memory, but through beautifully crafted pages that reflect heart, history, and creativity.
We initially launched Craft and Cherish as a small Etsy shop, offering a growing collection of vintage-inspired and surreal whimsical digital printables and design resources. What began as a creative hobby quickly evolved into a passionate family business, fueled by the warm support of crafters and memory keepers around the world.
As our community grew, so did our vision. We created CraftAndCherish.com to offer even more — including thousands of free digital downloads, helpful ephemera, and inspiring ideas to empower crafters of all levels.
In 2025, we also expanded into publishing — releasing a series of printed paperback collage books and creative journals now available on Amazon.
You can explore them here: Craft & Cherish on Amazon
Today, Craft and Cherish offers:
- Premium and free digital printables for junk journaling and scrapbooking
- Creative blog content with tutorials, tips, and inspiration
- Paperback books for analog creatives and journal lovers
- A growing archive of freebies to spark your imagination
Let’s create, share, and cherish together.
Anne Fernando
Co-Founder, Craft and Cherish,
SNK Media Pty Ltd,
Australian registered business (ABN 17 660 654 062).